CHICAGO, Feb. 8, 2019 /PRNewswire/ --
The Mopar and Ram Truck brands unveiled today at the Chicago Auto Show (CAS) a modified 2019 Ram 2500 Heavy Duty truck, highlighting a few of the more than 170 products Mopar will offer for the most powerful, most capable pickup in the segment.
"The Mopar-modified Ram 2500 Heavy Duty on display at the Chicago Auto Show is the latest example of our commitment to offering owners a full product line to choose from right at launch of FCA US LLC vehicles," said Steve Beahm, Head of Parts and Service (Mopar) and Passenger Car Brands, FCA - North America. "Whether it's for the trail, the street or the worksite, Mopar will have more than 170 parts and accessories that provide a path to enhanced capability for the new 2019 Ram Heavy Duty."
Mopar-modified 2019 Ram 2500 Heavy Duty
The modified pickup, based on a 2019 Ram 2500 Heavy Duty Big Horn powered by the 6.4-liter HEMI® V-8 engine, is trimmed in monochromatic Blue Streak production color and has been enhanced with the addition of vehicle-launch ready Mopar parts and accessories, as well as a few unique conceptual products.
Mopar parts include a black, powder-coated Ram Bar located in the bed and topped with five 5-inch LED off-road lights, each shining bright at 4,800 lumens each. An auxiliary switch bank inside the cab integrates with the Mopar LED lights to provide an organized central area for operation of auxiliary accessories.
A rear bed step, a production option also available as a Mopar accessory, lowers for easy access when the tailgate is up or down and retracts with a gentle push. A set of Mopar off-road wheel flares offers additional defense against the trail while enhancing the truck's rugged appearance.
A pair of Mopar conceptual products work together to deliver tough, durable off-road capability. Conceptual off-road rock rails are powder-coated and provide protection for driving through the trails, while 17-inch custom-milled concept beadlock wheels work with aggressive Goodyear tires. In the bed area, a conceptual rear spare tire carrier holds up to a 37-inch tire.
The redesigned Ram Heavy Duty's interior is complemented with Mopar brushed stainless steel door sill guards carrying the R-A-M text logo, currently in the Mopar catalog. Bucket-style, waterproof Mopar all-weather floor mats help defend against water, slush and other debris.
Mopar worked closely with the Ram brand, engineering and the Product Design Office (PDO) to create its lineup of products for the new 2019 Ram Heavy Duty. Development included tens of thousands of hours of testing and validation to meet strict standards. Factory-exclusive data — information not available to the aftermarket — helped to integrate Mopar parts and accessories with the Ram Heavy Duty.
The majority of the Mopar brand's menu of production parts and accessories will be available right at vehicle launch.
Additional Mopar Products for New 2019 Ram Heavy DutyA few additional Mopar products for the new 2019 Ram Heavy Duty not featured on the display truck at CAS include:
In 2009, the Ram Truck brand launched as a stand-alone division, focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles.
That focus leads Ram to design the industry's most innovative, award-winning trucks, emphasizing durability, strength, technology and efficiency.
With a full lineup of trucks, including ProMaster and ProMaster City vans, the Ram brand builds trucks that get the hard work done and families where they need to go. From the no-compromise Ram 1500 that defines the future of pickup trucks with innovative design, the highest quality materials and class-exclusive technology, to the Ram Heavy Duty which combines the ability to out-power, out-tow and out-haul every single competitor with the segment's most comfortable ride and handling, Ram is committed to product leadership.
Ram continues to outperform the competition and sets the benchmarks for:
Giving maximum effort all day, every day with confidence, the Ram Truck lineup steps forward with the full force of modern capability providing confidence-inspiring features and class-exclusive vehicle safety.
Mopar (a simple contraction of the words MOtor and PARts) is the service, parts and customer-care brand for FCA vehicles around the globe. Born in 1937 as the name of a line of antifreeze products, the Mopar brand has evolved over more than 80 years to represent both complete care and authentic performance for owners and enthusiasts worldwide.
Mopar made its mark in the 1960s during the muscle-car era, with Mopar Performance Parts to enhance speed and handling for both road and racing use, and expanded to include technical service and customer support. Today, the Mopar brand's global reach distributes more than 500,000 parts and accessories in over 150 markets around the world. With more than 50 parts distribution centers and 25 customer contact centers globally, Mopar integrates service, parts and customer-care operations in order to enhance customer and dealer support worldwide.
Mopar is the source for genuine parts and accessories for all FCA US LLC vehicle brands. Mopar parts are engineered together with the same teams that create factory-authorized specifications for FCA vehicles, offering a direct connection that no other aftermarket parts company can provide. Complete information on the Mopar brand is available at www.mopar.com.
SOURCE FCA US LLC